The Creative was founded by two self taught artists Deena Kruger & Steve Gerow. It is a dream of theirs to be able to lead fulfilling lives with their art, as well as support and encourage people to follow their own passions and interests. Their business has many layers to it, but at it’s core it is all about living a creative life, supporting those around them and building a foundation that allows them to thrive as artists while uplifting the community they are proud to call home.
Deena Kruger is the entrepreneur behind The Creative. Just like her birch trees that she loves to paint which stand tall, strong, ever growing yet flexible, Deena is always learning and striving to improve herself and her business. She encourages others to be creative in all areas of their life, while inspiring them to keep dreaming. Deena’s artistic talents are branching out, while developing solid roots in the Thunder Bay community. You will be inspired, enriched and motivated to embark on your own creative journey having met or painted with Dee.
Aside from painting Deena is working on developing her art, as well as Steve’s into a full line of Creative Home items from mugs, cards, shower curtains, and soon to be t-shirts, pillows and even chocolate! Deena works hard for what she believes in and her passion for building a business is done so with heart, creativity and integrity, which guide her daily.
Steve Gerow is a brilliant artist with a heart of gold who learned about healing at a very early age. A childhood illness that had him trapped in a full body cast allowed for a great deal of doodling as a child, and this experience was where his passion for art was born. Steve works full time during the day with children who require an extra hand getting through their day. Joy flashes across his face when he talks about encouraging kids to express themselves through art, and when they ask what they should try, his answer is simple. “Try Everything!”. He demonstrates this leap-of-faith attitude in his willingness to do the same.
Steve jumped in alongside Dee with both feet, following his passion and dream to one day have his art support him and his dogs, in honour of his late mother. Steve is making her proud everyday! His animal paintings are in homes all over the world, making people smile and brightening up their spaces. He also dabbles in stonework, carving and most recently metal work. Next up for him is ceramics, and a T-shirt line.